A comprehensive email marketing project focused on diagnosing and fixing deep issues affecting lead generation through email. The project involved enhancing inbox placement, improving deliverability beyond common tips, and optimizing the technical and strategic aspects of email campaigns for better performance and conversion.
Challenge -
Overcoming issues with promo tab suppression and domain reputation recovery
Avoiding Gmail’s filters without reducing conversion rates
Dealing with underperforming email lists with low open rates (sub-30%)
Managing email authentication, list hygiene, segmentation, and compliance risks
Fixing problems that most businesses don’t realize are costing them leads
Reviews -
Email list management
Kris Black
Solutions -
Implementing the Email List Management (ELM) system focused on inbox placement
Using the "Brand Story" block method to preserve sales messaging while avoiding Gmail filters
Deep technical expertise in email authentication protocols (SPF/DKIM/DMARC)
Providing well-documented onboarding, campaign strategies, and troubleshooting frameworks
Delivering a methodical, results-oriented approach to improve email marketing effectiveness and client outcomes
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